About ATF
About the Asian Tourism Fair (ATF)
The Asian Tourism Fair (ATF) is Bangladesh’s premier and largest international tourism exhibition, bringing together tourism boards, travel companies, airlines, hotels, resorts, investors, and tourism professionals from across Asia and beyond. The event provides a valuable platform to showcase destinations, products, services, and emerging tourism opportunities while fostering regional cooperation and business growth.
We are pleased to invite you to the 13th Asian Tourism Fair (ATF Dhaka 2026), to be held on 17–19 September 2026 at the International Convention City Bashundhara (ICCB), Dhaka, Bangladesh.
As the largest tourism marketplace in Bangladesh, ATF serves as a dynamic B2B and B2C platform for networking, business development, destination promotion, investment opportunities, and cultural exchange. The fair promotes sustainable tourism, heritage conservation, community engagement, and stronger regional tourism partnerships.
Our Objective
Linking Regional Tourism by creating meaningful connections among tourism stakeholders, service providers, investors, and travelers, while supporting the growth of inbound, outbound, and domestic tourism markets.
Our Mission
To provide an inclusive and internationally recognized platform that connects tourism buyers and sellers, promotes Bangladesh as a leading tourism destination, and contributes to sustainable tourism development.
Our Vision
To strengthen regional tourism cooperation and position tourism as a driver of economic growth, cultural understanding, and sustainable development across Asia.
Behind the ATF
The Asian Tourism Fair is organized by Parjatan Bichitra, Bangladesh’s leading travel publication, with the regular endorsement of the Ministry of Civil Aviation and Tourism, Government of the People’s Republic of Bangladesh. The event is proudly supported by our National Tourism Organization, the Bangladesh Tourism Board (BTB), alongside the government tourism corporation, the Bangladesh Parjatan Corporation (BPC).
Organized: Parjatan Bichitra
Endorsement: the Ministry of Civil Aviation and Tourism
Supporter: Bangladesh Tourism Board (BTB)
Supporter: Bangladesh Parjatan Corporation (BPC)
ATF 2026: A Complete Overview of Bangladesh’s Largest Tourism Trade Platform
Three extraordinary days. Thousands of tourism professionals. Hundreds of exhibiting brands. One powerful outcome: business growth. The 13th Asian Tourism Fair is scheduled for 17–19 September 2026 at International Convention City Bashundhara (ICCB), Dhaka, and it promises to be the most impactful edition yet.
Event at a Glance
- Dates: 17–19 September 2026
- Venue: International Convention City Bashundhara (ICCB), Dhaka, Bangladesh
- Format: B2B + B2C + Development Showcase
- Expected Visitors: 30,000+
- Participating Countries: 15+
- Exhibition Space: 300+ stalls across 3 Exhibition Halls
Core Highlights of the Expo
The Grand Exhibition Arena
A vibrant, professionally managed trade floor featuring national tourism organizations (NTOs), airline networks, luxury hotel chains, and major tour operators
Curated B2B Networking
Pre-scheduled, targeted one-on-one matchmaking sessions designed to connect high-yield corporate buyers with regional sellers.
The ATF Forum
A dedicated thought-leadership convention featuring keynote addresses, interactive destination panels, and deep-dives into the future of travel.
Concurrent Showcases
Specialized, dedicated sub-pavilions tracking the region’s fastest growing sectors: the Asian Medical Tourism Showcase and the Bangladesh Tourism Investment Showcase.
International Cultural Exchange
A continuous live showcase celebrating Asia’s diverse heritage through music, traditional dances, and cultural presentations.
Historical Background
Initially launched by Parjatan Bichitra as the Dhaka Tourism Fair (DTF) in 2007, the phenomenal success and expansion of the event led to its transformation into the Asian Asian Tourism Fair(ATF Dhaka) in 2011. Today, ATF Dhaka stands as the country’s landmark international travel trade exhibition.
ATF Venue
World-Class Infrastructure: International Convention City Bashundhara (ICCB)
The 13th ATF is proudly hosted at the International Convention City Bashundhara (ICCB), the most prestigious, purpose-built exhibition complex in Bangladesh. Offering massive pillar-less exhibition halls, cutting-edge telecommunications, multi-tiered security, and seminar halls, ICCB provides a seamless global standard for international trade shows.
From Hazrat Shahjalal International Airport (DAC)
Located approximately 16 km from the venue. The journey takes 30–45 minutes via airport taxis, pre-arranged hotel shuttles, or major ride-sharing platforms.
From Dhaka Central Business Districts
Well-connected to upscale diplomatic zones like Gulshan and Banani. Reliable ride-sharing applications (Uber and Pathao) operate seamlessly directly to the venue gates.
Market Potential
Unlocking Asia’s Rapidly Expanding Source Market
With a soaring population of over 180 million, a rapidly growing middle-to-high-income demographic, and an booming corporate culture that mandates annual incentive travel, Bangladesh has emerged as an exceptionally lucrative source market for regional and global tourism players.
Outbound Travel Surge
Hundreds of thousands of Bangladeshi citizens travel abroad annually for leisure, medical wellness, and business, representing an untapped economic pipeline for neighboring Asian destinations
Inbound & Domestic Boom
From Cox’s Bazar (the world’s longest unbroken natural sandy beach) and the UNESCO-listed Sundarbans mangrove forest to the sprawling tea estates of Sylhet, Bangladesh’s domestic infrastructure is expanding exponentially.
The Strategic Position of Dhaka
Positioned at the crossroads of South and Southeast Asia, hosting your brand at ATF Dhaka places you directly in front of buyers representing billions in regional travel demand.
Participated Countries
A Unified Pan-Asian Presence
Each year, the Asian Tourism Fair brings together international government delegations, Heads of Mission, and private sector leaders spanning major global travel corridors:
South Asia:
Bangladesh, India, Nepal, Bhutan, Sri Lanka, Maldives
Southeast Asia:
Thailand, Malaysia, Indonesia, Philippines, Singapore, Vietnam, Myanmar
East Asia:
China, Japan, South Korea
Middle East & Central Asia:
UAE, Qatar, Oman, Iran, Jordan, Regional trade councils
Global Pavilions:
Expanding footprints beyond Asia
Who Exhibits at the Asian Tourism Fair?
The Asian Tourism Fair (ATF) convenes the complete spectrum of the travel and tourism ecosystem under one roof. From localized adventure providers to multinational hospitality brands, ATF provides an unparalleled B2B platform engineered to accelerate commercial growth, brand visibility, and strategic cross-border partnerships.
Core Exhibitor Categories
Destinations & Tourism Boards
- National Tourism Organizations (NTOs)
- State and provincial tourism departments
- City and regional tourism bureaus
Accommodation & Hospitality
- Hotels and resort chains (all categories)
- Boutique hotels and heritage properties
- Motels, guesthouses, and eco-lodges
- Health spas, wellness resorts, and retreats
Transport & Connectivity
- Airlines and aviation groups
- Railways, bus, and ground transport operators
- Cruise lines and river cruise operators
- Car rental and transfer services
Tour Operations & Travel Services
- Inbound and outbound tour operators
- Travel agents and online travel agencies (OTAs)
- MICE (Meetings, Incentives, Conferences, Exhibitions) specialists
- Adventure tourism and activity operators
Travel Technology & Services
- Travel reservation and booking systems
- Travel insurance and financial services providers
- Travel accessories and equipment brands
- Tourism software and digital platform companies
Allied Sectors, Media & Education
- Tourism institutes and training centers
- Travel publishers, content creators, and photographers
- Duty-free shops and souvenir retailers
- Medical tourism providers and international hospitals
- Community-based tourism (CBT) organizations
Supported Partners
Premium Partnership & Sponsorship
- Prime Partner Country (Exclusive)
Maximum brand equity, homepage digital integration, keynote honors during the Opening Plenary, and private B2B lounge rights. - Partner Country (Limited Availability)
High-visibility logo placement across all international print and electronic collateral, priority media slots, and premium hall allocation
For precise custom configurations, group discounts, or specific electrical upgrades, connect directly with our Exhibitor Relations team via WhatsApp at +8801819224593 or +8801730450099.